Your number one priority when selling your home is to get the best return on your investment in the quickest time possible. In today’s real estate market, you need a guide to marketing your home to sell to make this goal a reality.
- What is real estate marketing?
- What are traditional marketing methods for selling a home?
- What are modern marketing strategies for selling a house?
- How can the asking price help to sell my home?
- How do buyers search by price range?
- Are photographs important for listings?
- Do I need to stage my home?
- How can a real estate agent help market my home to sell?
What is real estate marketing?
When you market your real estate property, you are making efforts to get your home’s listing in front of as many potential home buyers as possible. There are so many factors involved, that it does make sense to have a real estate agent with experience on your side when it comes to marketing methods that work.
What are traditional marketing methods for selling a home?
Gone are the days when you could simply place a for sale sign in the front yard and sit back to wait for offers. However, this method of marketing does still get attention and is used along with other more modern methods.
Open houses are extremely popular when it comes to marketing your listing. While you won’t need to be present during an open house, you can rest assured that your real estate agent will be on hand to answer any questions from potential buyers.
In some areas, traditional methods of marketing that use flyers or newspaper ads may work well. Your real estate agent will be able to tell you which traditional methods work well for your home style, neighborhood, and general location.
What are modern marketing strategies for selling a house?
It’s a running joke among many people about how much time we spend on our mobile devices. Many of us can’t get through a meal without snapping a photo, answering a text, or doing a search of some sort related to dinner conversation.
As much as we hate to admit it, we are driven and inspired by technology. We also use this technology to tap into information that is readily available with the tap of a finger or a slide to the left.
Websites like ours are made to be buyer friendly when it comes to finding homes for sale that meet their needs. For this reason, we’ll make sure that your listing is front and center when it comes to searches that buyers are doing for homes like yours.
We’ll talk about the importance of your asking price in this marketing method in a bit, but it’s important that you have your home ready to be seen with an asking price that makes sense for the way people search online for homes.
We can also use social media outlets to reach potential buyers with your listing. Facebook is a wonderful platform for posting your listing and having people reach out to us for showings or more information on the property. Other social media sites like Instagram and Pinterest are also great choices for those who are motivated by images.
How can the asking price help to sell my home?
Setting the asking price correctly from the start is one of the most important keys to a successful sale of any property, but it can also help when it comes to marketing your home. That’s because the way people search online for homes is based on the price range in most cases.
You can start by using an online home valuation calculator to get a good idea of your home’s value. By entering in some basic information, you’ll receive an estimation in seconds that will help create a foundation for further investigation.YOU MAY WANT TO READ: Home Sellers Guide to Pricing Your Home to Sell
Listing appraisals are also a wonderful way to get an objective, educated estimation of the value of your property from a professional who is trained to do residential real estate appraisals. This appraisal is not the one that will be done once the offer is accepted on the sale, but this one will be for your private use and could make a good impression on a potential buyer.
How do buyers search by price range?
One of the most popular searches done by potential buyers is according to price range in the area. The buyer will put in the minimum and maximum amount they wish to spend on a home.
Now, this is where it gets interesting. The retail marketing method of dropping the amount to under the dollar to grab attention is not the best practice when it comes to real estate.
If a user does a search for homes between $200,000 and $300,000, you are now at the very top of their price range and that could rule you out of the running before you even get started down the path.
We know exactly how potential buyers search for homes in this area, and we can help you set the asking price that makes sense for those searches. You don’t want to alienate buyers, and you certainly don’t want to lose money on your investment.
Are photographs important for listings?
We’ve already mentioned how important the internet is when searching for homes in the area that are on the market. Your chance to make a lasting, positive first impression happens long before someone walks through the front door for an open house.
You want good, clear, appealing photographs to represent your home in the real estate listing potential buyers will be seeing online when they search for homes like yours. Just having a good camera doesn’t always get this accomplished.
You want someone who understands how to use their skills with the camera to show your home in the best light. The use of lighting, staging, and angles is important.
The most amazing kitchen in the world won’t catch the eye of a buyer if the photograph is dark and the room is shot at an angle that makes it look smaller than it is in reality. A photographer that understands this concept is the one you want for the job.
Sit down and talk with us and the photographer to create a plan that saves time and money when it comes to photographs. We can tell you which areas of your property and home are primary focus points for buyers in this area.
Do I need to stage my home?
Staging your home is like helping it get ready for the prom by providing it the most beautiful dress and hiring a limo for the ride to the dance. You want to present your home in the best light possible without spending a fortune to do so, however.
In general, you want to make sure that a potential buyer can see themselves living in the home without being distracted by your possessions and décor preferences. This may mean that you have to make some changes during the time that the home is listed.
Start outside with a focus on curb appeal and creating an environment that is so appealing that a buyer can’t wait to see what’s on the inside of the home. Maintain the lawn, flower beds, and sidewalks so that they are attractive and give the impression that you pay attention to small details.
If you have a pool or outdoor entertainment area, make sure that all furniture is in conversational settings. Less is more when it comes to outside decorations, so pack away all but just a few focal pieces.
Once inside, you’ll want to focus on the kitchen as one of the main rooms in the home that get attention from buyers. Before you do any major renovations or upgrades, talk with us to make sure they are necessary for the value improvement on the home.
When you organize spaces like closets and cabinets, you are letting the buyer see that you take care of the home and take time to make sure the small things are seen to on a regular basis. Buyers like to see that a home has been taken care of when they’re looking around.
If you have turned a bedroom into a home office or fitness area, you may want to consider turning it back into a bedroom. Buyers want to see the rooms of the home being used in the way they were meant to be used.
When it comes to bookshelves, you’ll want to resist the urge to pack them full of books and décor so that they offer a spacious look. Pack away personal photographs, collections, and anything that could be controversial.
How can a real estate agent help market my home to sell?
Because we sell homes like yours on a regular basis, we know exactly what is needed to reach potential buyers when it comes to using traditional and modern marketing methods.
We’ll use the multiple listing service (MLS) to showcase your property and create a listing that is searchable by buyers. We’ll add all the details to that listing that are needed to create hit opportunities for a wide variety of searches.
Reach out to us today to discuss getting a comprehensive market report that provides the value of your home. This report can help when it comes to setting the right asking price.How to Find the Right Real Estate Agent to Sell a Home
We’ll also be here to help you when it comes to staging ideas, finding a photographer to take listing photos, and set up the details needed to sell your home. We are committed to communicating at the highest level, and we genuinely care about your real estate goals.